Postwright

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Postwright vs Markette

Markette is a free, open-source publishing system for teams that you run on your own server, with 22 destinations including blogs, newsletter tools, and social networks. Postwright is a Mac app you buy once that publishes your blog, your newsletter, your social posts, and your video, in the order those channels depend on each other.

Markette is the closest thing to Postwright I’ve found. Both can make a social post wait for a blog post to go live and then share its real URL. The difference is mostly where it runs and who it’s for: Markette is a server app for teams, and Postwright is a Mac app for one person, with a newsletter engine and video clipping built in.

Side by side

MarkettePostwright
PriceFree under AGPL-3.0; you pay for your server. A hosted app exists, but I couldn’t find published plans or prices.Studio (the video engine): free with the Step Zero newsletter. Pro: $199 once. Team: $499 once.
Where it runsA Linux server with Docker, PostgreSQL, and Redis, plus iOS, Android, and Chrome appsYour Mac (Apple silicon, macOS 14 or later)
Destinations22, including X, Bluesky, Mastodon, Reddit, Telegram, WhatsApp, Discord, WordPress, Ghost, Medium, and HugoYouTube, LinkedIn, Facebook Pages, Instagram, and Threads, plus your blog and your newsletter
BlogWordPress, Drupal, Ghost, Medium, DEV, and Hugo (commit and push to git). Destinations that can’t confirm a publish wait for someone to mark them live and paste the address.Commits the post to your git repo, pushes, and polls the live URL until the page answers. A static-site folder or signed webhook also works.
NewsletterEach post can become a campaign through Brevo or Listmonk, or a Ghost email. I didn’t find drip sequences.Its own engine: Resend or Mailgun from your domain, double opt-in, drip sequences, and a list that lives on your Mac
VideoUploads videos and Shorts to YouTube. I didn’t find clipping.Clips any long video you drop in a folder, plus videos from your phone, cut on your Mac with ffmpeg. Free in Studio.
Order between channelsYes: a post can wait for another to go live, then goes out with its address in place of {url}Blog first, then the newsletter once the post’s URL answers, then social posts carrying that link
TeamsOrganizations, workspaces, approvals, client approval links, and single sign-onPro is one operator. Team lets up to 25 people each run their own install.

Where Markette is stronger

Markette is built for teams in a way Postwright isn’t: organizations and workspaces, approvals that hold a post until a reviewer signs off, approval links for clients, and single sign-on. It reaches more places – messaging apps like Telegram, WhatsApp, and Discord, and more blog platforms, including WordPress, Ghost, and Medium out of the box – and it has iOS and Android apps and a Chrome extension.

It runs on a server, so posts go out with every laptop closed, and its best-time engine starts from each network’s typical rhythm and shifts toward your own numbers. It also has a unified inbox for replies, and it’s free and open source. It’s new, too – the launch post went up on October 11, 2026 – so expect it to change quickly.

Where Postwright is different

The ordering idea is the same. The differences are in what happens around it. Postwright’s blog engine doesn’t just push to git and hope: it polls the live URL until the page actually answers, and the newsletter checks that URL again before it sends. Markette’s docs say that for destinations that can’t confirm a publish, a person marks the post live and pastes its address.

The newsletter in Postwright is its own engine, with double opt-in, engagement tiers, and drip sequences that branch on opens and clicks, where Markette hands each post to Brevo, Listmonk, or Ghost as a campaign. Postwright also clips video – from a long recording, or a short you shot on your phone – which I didn’t find in Markette. And it installs on a Mac with a signed installer and a guided setup, instead of on a Linux server with Docker.

Postwright runs on your Mac, so your Mac has to be awake for posts to go out on time. If it’s asleep, anything that came due goes out when it wakes, still in order.

Postwright's Schedule view for one week: blog posts at 9:00 AM, each newsletter email at 2:00 PM the same day, and social posts on the following days.
Postwright’s Schedule view with a demo brand’s week: each blog post first, its email that afternoon, social after.

What it costs over a year

Markette’s software is free; the cost is a server (its guide says two CPUs and 2 GB of RAM are enough for a small team) and the time to run it. Postwright Pro is $199 once, runs on the Mac you already have, and you pay your AI provider directly for the drafting it does.

Which one fits

Choose Markette if

  • A team needs shared workspaces, approvals, or single sign-on
  • You want messaging apps or more blog platforms as destinations
  • You’re comfortable running a Linux server with Docker
  • You want free, open-source software you can change

Choose Postwright if

  • You publish alone, on a Mac, and don’t want to run a server
  • You want the blog’s live URL verified before anything links to it
  • You want a newsletter engine with drip sequences, not campaigns sent through another tool
  • You want video clipped from your own files

Questions

Does Markette publish in order like Postwright?

Yes. A Markette post can wait for another, such as a blog article, to go live, and then goes out with that article’s address. Postwright does the same across blog, newsletter, and social, and verifies the blog’s live URL itself before anything links to it.

Is Markette free?

The software is free under AGPL-3.0, and you run it on your own server. There’s also a hosted app, but I couldn’t find published plans or prices for it.

Can a team use Postwright the way it uses Markette?

Not in the same way. Postwright Team licenses up to 25 people in one organization, but each person runs their own install; there are no shared workspaces or approval steps between people.

The video engine is free with the Step Zero newsletter. Pro adds the blog, the newsletter, social, and the ordering that ties them together, for $199 once, with a 14-day refund.

Get the video engine free